01 Dec '15, 9am

To Attract Millennial Money, Corporate Social Responsibility is More Important Than Ever

To Attract Millennial Money, Corporate Social Responsibility is More Important Than Ever

Millennials didn’t see “Wall Street” when it was first released in 1987. Many were born years after its release, while those who were alive were either still in diapers or barely out of kindergarten. Most, however, are familiar with Gordon Gekko’s famous utterance that “greed is good,” and they know exactly what they think of that maxim. In a survey conducted in October 2014, 75 percent of millennials polled said it was important for brands to give back to society. Socially conscious investments grew by $6 trillion between 1995 and 2014, and more than half of that growth came between 2012 and 2014. With 67 percent of millennials considering their investments as expressions of their social, political and environmental values, it’s clear who is driving this growth. This isn’t a more honest and caring generation than those who came before it; the core issue is transparency. M...

Full article: http://www.triplepundit.com/2015/12/to-attract-millennial...

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