29 Nov '15, 6pm

Embedding Purpose: How @DuPont_News Is Linking #Sustainability to #Innovation

Embedding Purpose: How @DuPont_News Is Linking #Sustainability to #Innovation

DuPont has come a long way since launching our first antipollution initiatives in the 1970s; we have taken big steps in evolving toward a more integrated approach that sees sustainability as something essential to our being. We’re embedding it in the hearts and minds of people all across our company, including those who are responsible for turning promising ideas into innovative solutions. We believe – through hearing the needs of our customers and the voices of society – that a tipping point is nearing in the widespread adoption of sustainable approaches to doing business. And we believe that more closely aligning sustainability with our innovation process represents one of the most impactful things we can do to help society reach this critical threshold.

Full article: http://www.sustainablebrands.com/news_and_views/packaging...

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