28 Aug '12, 1pm

Why using the S-word still works: Another take on whether sustainability execs should talk about, well, sustaina...

Why using the S-word still works: Another take on whether sustainability execs should talk about, well, sustaina...

Why using the S-word still works By Kathrin Winkler Published August 28, 2012 Email | Print | Single Page View Tags: Corporate Strategy , Leaders GreenBiz Executive Editor Joel Makower recently reported on a study suggesting that sustainability professionals should avoid talking about "sustainability" within their organizations to be effective. EMC's Kathrin Winkler offers another perspective. Last year, I heard James Woolsey said something that has been a useful guide to my behavior in my role as CSO. He said (paraphrasing) that what needs to be done is so important that we can't demand the luxury of people having the motivation we want them to have; we must be satisfied with their taking the action that we want them to take. It comes up often in my role. People say "we didn't do that to reduce GHG emissions; we did it to save money". My response? "Wouldn't it be wonderfu...

Full article: http://www.greenbiz.com/blog/2012/08/21/why-using-s-word-...

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Blogged: Still unpacking

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Green Trailer Maxes Out Sustainability

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jetsongreen.com 24 Aug '12, 9pm

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