28 Oct '15, 7am

Are most successful organizations in the world driven by a deeply held purpose? #leadership

Are most successful organizations in the world driven by a deeply held purpose? #leadership

I’m an amateur social scientist, and by that I mean I have no qualifications whatsoever, just a sincere interest in studying how humans think, act and behave both on our own and together as a society. In real life, I’m a purpose-driven strategy consultant . My work (to date) is built on the hypothesis that the best, most successful organizations in the world are driven by a deeply held purpose. So I figured it was time to test this hypothesis.

Full article: http://www.sustainablebrands.com/news_and_views/brand_inn...

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