24 Aug '12, 2pm

How mobile apps keep shoppers’ footprint local

How mobile apps keep shoppers’ footprint local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so. Interestingly, many consumers view eCommerce as more eco-friendly than shopping on Main Street because they don't have to travel from their homes to do so. But, environmental impact studies on the topic are mixed, and the actual answer depends on a lot of factors, including the number of products purchased at a time, the density of the surrounding area and the distance traveled to a store. Moreover, online is estimated to represent only 7 percent of retail sales in the United States, with the vast majorit...

Full article: http://www.greenbiz.com/blog/2012/08/24/how-mobile-apps-k...

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