23 Aug '12, 2pm

Commercializing the rising tide of ocean plastic

Commercializing the rising tide of ocean plastic

Last September, Method announced plans to develop bottles made from collected ocean plastic. In the company of EPA administrator Lisa Jackson, Method co-founder Adam Lowry described our work to collect plastic from the beaches of California and Hawaii and convert them into new, recyclable bottles for method soap. So, what have we been up to since then? Mostly cleaning beaches. Method has participated in, alongside partners Sustainable Coastlines Hawaii and Kahuku Hawai’i Foundation, several beach cleanup days that resulted in collecting several thousand pounds of beach debris. The primary challenge encountered in these cleanups, aside from hauling hundreds of pounds of plastic from remote beach locations, has been retrieving the plastics before they degrade to tiny particles that are effectively impossible to collect in large quantities. The range and quantity of plastic i...

Full article: http://www.greenbiz.com/blog/2012/08/23/commercializing-r...

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