22 Aug '12, 3pm

BMW revs up EV car sharing in San Francisco

BMW revs up EV car sharing in San Francisco

Luxury car maker BMW wants to become a "mobility services" company. This week, executives from BMW came to San Francisco to showcase a flexible, premium car-sharing program featuring the all-electric BMW ActiveE. Starting with a fleet of 70 vehicles, the program, known as DriveNow, allows enrolled drivers to take a car from one point to another and leave it, unlike other car-sharing programs which require vehicles to be returned to the same pick-up location. Under the program, drivers can reserve a car online or through a smartphone app after registering as DriveNow members. They can pick up their cars at one of 14 DriveNow stations in the San Francisco Bay Area -- BMW plans to open up to 100 stations sometime in the future -- and return vehicles to the nearest station. Board member Ian Robertson proclaimed BMW a "mobility service provider" as part of the announcement with...

Full article: http://www.greenbiz.com/blog/2012/08/22/bmw-revs-ev-car-s...

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