22 Aug '12, 9am

5 Reasons Why You Need a CSR Communications Roadmap

5 Reasons Why You Need a CSR Communications Roadmap

, we often talk in terms of carrots (positive things CSR can do for your company) and sticks (bad things that might happen if you don’t consider CSR). The first reason why you need a CSR communications roadmap is a stick. If you don’t have a plan, and your CSR communications are not aligned with the rest of the organization’s CSR activities, you risk being hung out to dry – promoting something that is not in line with what your company is already doing. If you do that, you open your organization up to charges of greenwashing. Your CSR communications must be integrated with the overall CSR plan for the organization.

Full article: http://www.triplepundit.com/2012/08/csr-communications-ro...

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