22 Aug '12, 9am

Don’t Confuse Philanthropy with CSR When Debating the Social Responsibility of Business

Lantos is not the only one to make such a classification of CSR. Prof. Michael Porter provides a similar mapping, although unlike Lantos he sees the different classifications more as phases of development rather than just different types of CSR. Porter explains that business’ first response to societal issues was philanthropy (altruistic CSR in Lantos’ terms). It was a place to start, but corporations learned that philanthropy is not enough. The next phase, according to Porter, was CSR, which he says is more than just philanthropy – it includes philanthropy, but also involves compliance with community standards (ethical and legal), citizenship activities (companies looking to be good corporate citizens) and moving towards sustainability (in Lantos’ terms, it would equal ethical CSR).

Full article: http://www.triplepundit.com/2012/08/philanthropy-csr-soci...

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