Why UL bought GoodGuide

greenbiz.com 20 Aug '12, 1pm

Why UL bought GoodGuide

When I heard that UL Environment, a division of a venerable testing and certification company, had purchased GoodGuide, a Berkeley-based online product rating service, I was at first taken aback. UL is a century-old, conservative, nonprofit institution — practically a regulatory body, given the weight its certifications have in the marketplace and in building and safety codes. GoodGuide is a feisty, unprofitable, venture-backed startup with the audacious mission to, as its co-founder put it, “transform consumption and production and how people see and interact with products.” Can this marriage possibly work? I think it can. The union of ULE and GoodGuide holds the potential to shift buying habits — if not by individual consumers, then by large business and institutional buyers, which can inure to consumers. It also ratchets up the pressure on companies to disclose ever mor...

Full article: http://www.greenbiz.com/blog/2012/08/20/why-ul-bought-goo...

Tweets

@GreenAwards » 29 Aug '12, 10am
What does the purchase by UL mean for GoodGuide? [link] #GrnBz via @GreenBiz
@millanaisi » 28 Aug '12, 8am
RT @codysisco: News I missed while on holiday: Underwriters' Laboratories buys Good Guide - game changer 4 sustainable product labels? [link]
@codysisco » 27 Aug '12, 10am
News I missed while on holiday: Underwriters' Laboratories buys Good Guide - game changer 4 sustainable product labels? [link]
@FHSustain » 24 Aug '12, 8pm
UL buys GoodGuide - Can this marriage possibly work? Joel Makower thinks so [link] #GrnBz via @GreenBiz
@AndyBacker » 23 Aug '12, 5am
Why UL bought GoodGuide [link] #GrnBz vía @GreenBiz
@OrganosiGi » 22 Aug '12, 9am
Πολύ ενδιαφέρον για όσες εχούν διαβάσει την "Οικολογική Νοημοσύνη" του Γκόλεμαν ! Τα πραγματα προχωρούν ! [link]
@archweek » 22 Aug '12, 6am
RT @laurenglasscock: Why UL bought GoodGuide [link] #GrnBz via @GreenBiz
@Jamesbedell » 21 Aug '12, 8pm
RT @TaigaCompany: Why UL bought GoodGuide [link]
@VOXSustain » 21 Aug '12, 11am
RT @tonysustain: UL and GoodGuide – will this marriage help shift consumption patterns? #sustainability [link]
@TonySustain » 21 Aug '12, 1am
UL and GoodGuide--will this marriage help shift consumption pattern? #sustainability [link]
@greenfuture » 21 Aug '12, 1am
Interesting that UL, a testing and certification company, bought over GoodGuide, a product rating web service [link]
@JulieDuBrow » 20 Aug '12, 9pm
Why UL bought @GoodGuide [link] #GrnBz via @GreenBiz Ideal #greenconsumer product guide? You tell me. Compelling case.
@danielfschmidt » 20 Aug '12, 5pm
Analysis of the UL Environments acquisition of GoodGuide (it alludes to some of the cool stuff we have in the works) - [link]
@marciverb » 20 Aug '12, 4pm
Good story via @makower on Why ULE bought @GoodGuide - and why this is good for consumers [link] #GrnBz
@EPEAT » 20 Aug '12, 3pm
Veerry interesting...Why UL bought GoodGuide [link] #GrnBz via @GreenBiz
@makower » 20 Aug '12, 3pm
Latest post: Why ULE bought @GoodGuide - the inside story [link] #GrnBz
@GMOpinion » 20 Aug '12, 2pm
Why the ULE & @GoodGuide hold the potential to shift buying habits, by @makower [link]
@j00st » 20 Aug '12, 2pm
Why UL bought GoodGuide - [link] (blog) [link] #greenbusiness
@SpenserVillwock » 20 Aug '12, 2pm
Why UL bought GoodGuide - [link] (blog): [link] (blog)Why UL bought GoodGuideGreenBiz.... [link]
@FabianPattberg » 20 Aug '12, 2pm
RT @greenbiztweets: Why @ULEnvironment bought @GoodGuide [link] via @makower #ecolabel
@greenbiztweets » 20 Aug '12, 2pm
Why @ULEnvironment bought @GoodGuide [link] via @makower #ecolabel
@shakayumi » 20 Aug '12, 1pm
Why UL bought GoodGuide [link] #greenit
@weslynneashton » 20 Aug '12, 1pm
I've been telling folks that UL-Environment means serious business. Now they've bought GoodGuide [link] #GrnBz via @GreenBiz
@dwitzel » 20 Aug '12, 1pm
RT @b2engt: Why UL bought GoodGuide [link]
@NatureBizRadio » 20 Aug '12, 1pm
Great piece by @makower Why UL bought GoodGuide [link] #GrnBz via @GreenBiz
@tim_wirtzgreen » 20 Aug '12, 1pm
In my opinion, this is a good acquisition. Why UL bought GoodGuide [link] #GrnBz via @GreenBiz
@robinautt » 20 Aug '12, 1pm
#greenbiz Why UL bought GoodGuide - [link] (blog) [link]
@LexysMedia » 20 Aug '12, 1pm
Why UL bought GoodGuide [link] #green #business
@opean » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@EarthAdapt » 20 Aug '12, 1pm
#Green #Transport : Why UL bought GoodGuide - [link] (blog) [link] ; ) [link]
@MarcGunther » 20 Aug '12, 1pm
Why UL bought GoodGuide [link] #GrnBz via @makower
@fibergeneration » 20 Aug '12, 1pm
Why UL bought GoodGuide [link]
@TOgreenhouse » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@sfeldman0 » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@Kurniavl » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@envi_news » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@agergas » 20 Aug '12, 1pm
Why UL bought GoodGuide | [link] [link]
@jeffdelkin » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@bambuhome » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@randytyrrell » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@agergas » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@CleanArcPower » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@Streamer » 20 Aug '12, 1pm
Why UL bought GoodGuide [link] #green #business
@enviroBYTES » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@homenewsDOTco » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@GreenBiz » 20 Aug '12, 1pm
Why UL bought GoodGuide [link]
@PacificSteamCC » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@cleandurt » 20 Aug '12, 1pm
Why UL bought GoodGuide [link]
@3blnow » 20 Aug '12, 1pm
Why UL bought GoodGuide: Can a Berkeley-based product-rating upstart find common cause with a venerable safety s... [link]
@b2engt » 20 Aug '12, 1pm
Why UL bought GoodGuide [link]