20 Aug '12, 2pm

Green marketing stats that justify storytelling

Green marketing stats that justify storytelling

Ever heard this one: “Yes, I agree, it’s important that we tell our sustainability story…but how’s it going to help us sell more product?” That’s usually followed by something like: “Show me the ROI and, sure, we can fund your sustainability marketing initiatives.” We’ve heard them all (and we happen to agree with them — you should be able to leverage your sustainability story to sell more product/gain more share), and we’ve helped several of our clients make the case for funding. Here are some data points from our just-released Eco Pulse study that can help you make the case, too: Roughly half the population consider a company’s environmental reputation as they make product choices. In fact, roughly a third of the population determines if a product is green based on the company’s environmental reputation. This is an emerging trend: Just two years ago, only 23 percent used...

Full article: http://www.greenbiz.com/blog/2012/08/20/good-deeds-be-rew...

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36 Books on Digital Marketing

36 Books on Digital Marketing

searchenginejournal.com 20 Aug '12, 1pm

Published in May 2012, this print book contains a concise, insightful look at the state of search engine growth and the im...

What is the safest primer to use to get rid of ...

greenhomeguide.com 24 Aug '12, 1am

Eradicating smoke from cigarettes (or fires) in a building is one of the most challenging tasks on earth because smoke is ...

Jaguar embraces green technologies: Even the top luxury carmakers are making conscious efforts to go green by in...

Jaguar embraces green technologies: Even the to...

thegreencarwebsite.co.uk 20 Aug '12, 6am

Even the top luxury carmakers are making conscious efforts to go green by investing in significant new technologies: as in...

How to go green and make green.

How to go green and make green.

name.com 24 Aug '12, 9pm

At Name.com, we offer ways to help our large and small customers increase their profits while also making a difference. On...

5 on Friday: On Tap with Small Business Marketi...

networksolutions.com 20 Aug '12, 5pm

Want to fine-tune your advertising copy? Want to expand your market research with a focus group? Want to target singles mo...

The perils in the percentages: Strategies on how to apply green marketing to different perspectives.

The perils in the percentages: Strategies on ho...

greenbiz.com 28 Aug '12, 2pm

You may agree or disagree with the opinions in this poll. You may feel shocked or validated by their results. Either way, ...

#green

greenhome.com 02 Sep '12, 5am

Home > Information > Articles > Sleep Well > The Facts About Our Beds And Bedding The Facts About Our Beds And Bedding The...

Tips to create a green baby nursery via @GreenHomeGuide

Tips to create a green baby nursery via @GreenH...

greenhomeguide.com 21 Aug '12, 4pm

The most important aspect of green design for a newborn’s environment is to reduce exposure to toxic chemicals as much as ...

Where to start with youtube marketing?

blackhatworld.com 26 Aug '12, 5pm

1) Find an offer you want to promote. Buy a short, memorable and easily typed domain. Redirect to your offer. 2) Go to You...

5 on Friday: On Tap with Small Business Marketing

networksolutions.com 17 Aug '12, 8pm

Want to fine-tune your advertising copy? Want to expand your market research with a focus group? Want to target singles mo...

And here are the top 10 green economy stats for...

businessgreen.com 30 Aug '12, 12am

1. The green economy was worth £122bn in 2011, representing 9.3 per cent of the overall economy. 2. The sector has grown a...

@haidahaj SEE! The other colour is this

@haidahaj SEE! The other colour is this

mdscollections.com 21 Aug '12, 2pm

The Skater O' Kate frock, with a fabulous flounce skirt and figure-hugging cut gives the classic skater dresses a sleek fe...