18 Aug '12, 4pm

What Clean Energy Can Learn From The Sara Lee Baking Company

What Clean Energy Can Learn From The Sara Lee Baking Company

Written by Adam James and Bracken Hendricks Years ago, the Sara Lee baking company spent months in the lab to develop a new product that they imagined would fly off the shelves: the easy-bake cake. Mix, pour, and heat — it was simple, easy, and revolutionary. Better yet, all the trial focus groups raved about it. So Sara Lee took it to market and… well, it didn’t sell. So they went back to the drawing board, tweaked the recipe, packaging, and brought it back to the focus groups. Again they loved it, again Sara Lee put it on the shelves, and again it wouldn’t sell. What was the problem? Sara Lee did not understand its market. Yes, the company was dead right that easy-bake cakes made sense for hardworking mothers. But what they didn’t understand was that moms wanted to feel like they had really given the cakes a special touch. The solution? Include a cracked egg in the recip...

Full article: http://www.care2.com/causes/what-clean-energy-can-learn-f...

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