14 Aug '12, 1pm

Challenges to Being Sustainable, and How to Overcome Them

Challenges to Being Sustainable, and How to Overcome Them

Consumers do not consistently communicate their desire for sustainable products when exercising their purchasing power. –Solution: Times are changing – and there is a conscious shift in consumer attitudes towards sustainable products. This is especially true in the agriculture and household goods industries. Paul Polman, Chief Executive at Unilever, is changing the status quo through the development of a “Sustainable Living Plan,” with the ambition to “improve the lives of the world’s citizens and come up with genuine sustainable solutions.” Polman is smart: he is boldly driving change before his competitors, and he’ll win consumer loyalties as a consequence.

Full article: http://www.environmentalleader.com/2012/08/14/challenges-...

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