Has the 'health halo effect' ever fooled you?
The word "superfood" is not regulated by the Food and Drug Administration. According to Prevention , any food can be labeled a superfood. Foods that contain antioxidants are often labeled superfoods, but many, many foods have antioxidants, not just a few so-called superfoods. Take acai berries that grow in Central and South America, for example. They are no more super than the berries that are local to most regions in the United States like blueberries or raspberries, but they are marketed as a superfood. Many people will choose foods that contain acai, and along with that they choose a higher price and a food that's had to travel far — all because of the halo of health surrounding them.