31 Aug '15, 8am

Get noticed: How to communicate your CSR story with purpose

Get noticed: How to communicate your CSR story with purpose

This is part two of a three-part series on developing, communicating and measuring effective corporate social responsibility programs. Read part one here . In today’s world, being a responsible corporate citizen is table stakes. Nine in 10 global consumers expect companies to go beyond profit-making and address social and environmental issues, according to one recent study . The upshot: In order to get noticed, you need to have an effective and compelling story that captures the attention of your audience. Here are two specific things you can do right now to help accomplish that: 1. Lead with purpose Successful communication starts with effective messaging. First and foremost, good CSR messaging should illustrate your motivation and answer one big question: “Why?” Too often, our impulse is to start with the “what” — be it a new green product or partnership or another new e...

Full article: http://www.greenbiz.com/article/get-noticed-how-communica...

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