08 Aug '12, 9am

Two Reasons Why Your CSR Program Should Engage Employees

Two Reasons Why Your CSR Program Should Engage Employees

The phrase “employees are our greatest asset” seems to be a common platitude at CSR conferences and in annual reports. But corporate responsibility communications are often outwardly focused — aimed at the media, investors, customers; the external community. There is much to be gained by focusing that lens inward, but when it comes to resource allocation, employee communications and engagement is often low on the list. Here are two good reasons why your CR communications should aim to educate, inspire, and engage employees.

Full article: http://www.triplepundit.com/2012/08/value-values-csr-enga...

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