07 Aug '12, 4pm

3 steps to make your gadgets greener

3 steps to make your gadgets greener

Our firm continually measures consumers’ attitudes and behaviors as they relate to sustainability, and we help companies and brands achieve a market advantage based on that research. We know better than anyone what motivates different segments of the population to make sustainable choices. You know what motivates me? As our resident geek, I get jazzed by killer digital products that I can integrate into my daily life to make things easier and enable me to live a more sustainable lifestyle. Starting later this month, I’ll begin to share my observations about those digital products, where they succeed and where they fail. First on the list will be Good Guide , Nest , and Practically Green , but before that, let’s explore what for me is a constant source of internal debate. There’s a persistent conundrum about being digital and being green. Electronic devices -- from the MacB...

Full article: http://www.greenbiz.com/blog/2012/08/06/3-steps-gadgets-g...

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