30 Apr '11, 1am

Greenpeace ranks tech giants -- Apple, Facebook, Google, etc. -- on their data centers’ coal dependency:

Greenpeace ranks tech giants -- Apple, Facebook, Google, etc. -- on their data centers’ coal dependency:

Tech companies have something hanging over their heads. Photo: The Sharpteam As I sit here at the Local 123 café in Berkeley on Earth Day, a dozen hipsters are transfixed by their Macbooks, their heads lost in the cloud. According to a Greenpeace report [PDF] released this week, all those presumably green and well-meaning digital workers-slash-slackers are contributing to global warming every time they update their Facebook status, scan their Twitter stream or check their Gmail. That's because all those apps live in massive data centers -- a.k.a. "the cloud." In the "How Dirty is Your Data?" report, Greenpeace analysts estimate data centers currently consume between 1.5 and 2 percent of global electricity production. "Cloud computing is converting our work, finances, health and relationships into invisible data, centralized in out-of-the-way storage facilities or data cent...

Full article: http://www.grist.org/business-technology/2011-04-22-dirty...

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