29 Apr '11, 6pm

Why Companies Keep Investing in Renewable Energy | Sustainable Life Media via @SustainBrands

Even though renewable energy can seem like an expensive investment, companies are increasingly seeing the deeper logic in decoupling their businesses from carbon and fossil fuels. Andrew Winston gives us his perspective on some recent corporate announcements from brands like Ford, P&G and Walmart. One of the big misperceptions about going green is that is always costs money. In reality, seeing your business through an environmental lens will greatly lower costs and risk. But of course, beyond the quick payback of eco-efficiency projects, managers face choices about more expensive investments that may take longer to pay off. At the top of that list is buying renewable energy, which is what many execs think of first when they think "green"(thus the misunderstanding that "green equals cost"). Yet many large companies seem to be accelerating their renewables investments, both ...

Full article: http://www.sustainablelifemedia.com/content/column/strate...

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