29 Apr '11, 4pm

Whole Foods Launches Cleaning Product Rating System

Whole Foods is also establishing standards for personal care products like shampoo. By June 1, those labeled "organic" must carry USDA's certified organic label or "made with organic" by NSF/ANSI 305. Three years ago, Whole Foods introduced its Premium Body Care Standard, a label applied to those products that meet its standards for quality sourcing, environmental impact, results and safety. The cleaning products Eco-ScaleTM Rating System will continue this trend in helping customers decipher among products. It uses a tiered, color-coded rating system that captures the environmental and sourcing standards each product meets. The company will work with vendors to evaluate and independently audit every product in its cleaning category. Each product will be required to meet - at the very minimum - the new baseline "orange standard" by Earth Day, 2012. Red-rated products do no...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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