29 Apr '11, 1pm

Why Peer Pressure is a Mixed Blessing in Going Green

Why Peer Pressure is a Mixed Blessing in Going Green

Conversely, perhaps, direct comparisons with others—even if they live in your neighborhood—can also provide a false sense of accomplishment. Because very few of us are even close to achieving a sustainable level of environmental impact. When I first moved to the States from the UK, I was astounded by how much I had to drive to get around, and I was shocked at how being carless turned you into a second class citizen . But the longer I have lived here, the more I find myself lulled into a sense that I—while still grossly dependent on fossil fuels—am at least not using quite as much oil as my next door neighbor. Not only does this kind of comparison remove a motivation to do better, but it also carries the danger of turning into eco-snobbery and holier-than-thou judgment , neither of which is helpful in winning new converts.

Full article: http://www.treehugger.com/files/2011/04/peer-pressure-goi...

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