03 Aug '12, 9pm

How the sci-fi future makes sustainability crucial

How the sci-fi future makes sustainability crucial

How the sci-fi future makes sustainability crucial By Liz Enochs Published August 03, 2012 Email | Print | Single Page View Tags: [This article was authored by BSR, a sustainability consultancy, and is reprinted with permission.] As science continues to accelerate around us, the visions of the future are being overtaken by the technologies of today. The personalized ads that popped out of screens for Tom Cruise in Minority Report are being turned into a reality by tech companies such as IBM and NEC. In his new book Existence , David Brin shows us how a virtual world can overlay a physical world and enable people and information to interact at the same time. Google glasses are now launching us on this journey towards a seamless, real-time overlay of data and information on top of reality . The “last mile” in the sustainability world is consumer awareness, engagement, and ch...

Full article: http://www.greenbiz.com/blog/2012/08/03/how-sci-fi-future...

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