03 Aug '12, 7am

Government is preparing a national comms campaign for the Green Deal after all industry delighted, but is £2m enough?

The government looks set to undertake a partial U-turn and launch a national communications campaign to promote its new Green Deal energy efficiency scheme when it launches in the autumn. Ministers have repeatedly rebuffed calls from the energy efficiency sector for a high-profile advertising and communications campaign to drive awareness of the scheme and its ability to offer households and businesses building improvements at no upfront cost. Most notably, the Department of Energy and Climate Change (DECC) responded to a recent report from the Green Alliance think tank calling for a such a campaign by stressing that it expected the private sector to undertake the bulk of the marketing for Green Deal services. FURTHER READING Exclusive: Energy efficiency companies mull legal action over Green Deal UK continues slow and steady progress on recycling and waste reduction Howev...

Full article: http://www.businessgreen.com/bg/news/2196397/exclusive-go...

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