Government is preparing a national comms campaign for the Green Deal after all industry delighted, but is £2m enough?

Exclusive: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News

Government is preparing a national comms campaign for the Green Deal after all industry delighted, but is £2m enough?

The government looks set to undertake a partial U-turn and launch a national communications campaign to promote its new Green Deal energy efficiency scheme when it launches in the autumn. Ministers have repeatedly rebuffed calls from the energy efficiency sector for a high-profile advertising and communications campaign to drive awareness of the scheme and its ability to offer households and businesses building improvements at no upfront cost. Most notably, the Department of Energy and Climate Change (DECC) responded to a recent report from the Green Alliance think tank calling for a such a campaign by stressing that it expected the private sector to undertake the bulk of the marketing for Green Deal services. FURTHER READING Exclusive: Energy efficiency companies mull legal action over Green Deal UK continues slow and steady progress on recycling and waste reduction Howev...

Full article: http://www.businessgreen.com/bg/news/2196397/exclusive-go...

Tweets

@Solar_Active » 07 Aug '12, 10pm
Is there not a better way to spend 2m within the Green [Wash]Deal? [link]
@BISOL_solar » 06 Aug '12, 1pm
UK: Government prepares £2m Green Deal publicity campaign [link]
@agaford » 06 Aug '12, 9am
Ministers considering partial U-turn on national campaign to promote Green Deal | [link] | #greendeal
@GreenDeal_Dyson » 06 Aug '12, 8am
RT @adrianenact: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News from BusinessGreen [link] via @businessgreen
@publicsectorLHC » 06 Aug '12, 7am
Government prepares £2m Green Deal publicity campaign - 03/08/12 - News from BusinessGreen [link] via @businessgreen
@beenergysmart » 06 Aug '12, 7am
DECC budget for Green Deal Adverts is £2 Million - is this enough? [link]
@eco_sash » 05 Aug '12, 6pm
RT @MarkWarren3: Exclusive: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News from BusinessGreen: [link] via @AddThis
@NicholasKatz » 05 Aug '12, 12pm
@uk_ace Andrew, we have been on a number or working groups together, can we meet? Have big ideas for [link] & @honestbuildings
@GovernmentDroid » 04 Aug '12, 10am
RT @AllwallUK: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News from BusinessGreen [link] via
@RichardMyers15 » 04 Aug '12, 1am
RT @RexelUKEnergy: Understanding will be key to success! - Govt prepares £2m #GreenDeal publicity campaign [link]
@astrotomato » 03 Aug '12, 4pm
RT @globalactplan: RT @trewinr: Outbreak of common sense at DECC as Ministers consider running a £2m publicity campaign for Green Deal [link]
@scribblestar » 03 Aug '12, 4pm
Recurring theme at #LowCarbonLondon was need for more engaging comms. Not surprised to read Green Deal to get campaign. [link]
@MarkWarren3 » 03 Aug '12, 4pm
Exclusive: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News from BusinessGreen: [link] via @AddThis
@RexelUKEnergy » 03 Aug '12, 3pm
Understanding will be key to success! - Govt prepares £2m #GreenDeal publicity campaign [link]
@SouthwarkGP » 03 Aug '12, 2pm
Gov is planning a multi-million pound campaign to promote Autumn Green Deal. Why so much when the policy is in array?[link]
@KnittingYogurt » 03 Aug '12, 2pm
£2million publicity campaign for #GreenDeal planned [link] via @businessgreen
@Installermag » 03 Aug '12, 12pm
RT @MitsubishiHI: Reports suggest Government preparing a £2m #GreenDeal publicity campaign to promote the #energyefficiency scheme. [link]
@MitsubishiHI » 03 Aug '12, 12pm
Reports suggest Government preparing a £2m #GreenDeal publicity campaign to promote the #energyefficiency scheme. [link]
@Helen_S_L » 03 Aug '12, 12pm
RT @BD_Expert: Govnmt to spend £2m on advertising #GreenDeal to the public [link] #Fingerscrossed - It needs to work
@BD_Expert » 03 Aug '12, 12pm
Govnmt to spend £2m on advertising #GreenDeal to the public [link] #Fingerscrossed - It needs to work
@manageco2 » 03 Aug '12, 12pm
Exclusive: Government prepares £2m #Green Deal publicity campaign [link] via @businessgreen #sustainability #co2likeus
@ejcrobinson » 03 Aug '12, 11am
Well done to Green Alliance for great work on Green Deal, DECC now prepares £2m Green Deal publicity campaign [link]
@MilesDavidson » 03 Aug '12, 11am
Better news to promote GD but not worth doing until issues sorted and its ready for hoped for demand i.e. not october [link]
@miles_davey » 03 Aug '12, 11am
RT @redearthpr Govt taking a Uturn as it prepares a £2million #greendeal publicity campaign [link]
@redearthpr » 03 Aug '12, 11am
Govt taking a Uturn as it prepares a £2million #greendeal publicity campaign [link]
@LifeSizeMedia » 03 Aug '12, 10am
RT @trewinr: Outbreak of common sense at DECC as Ministers consider running a £2m publicity campaign for Green Deal [link]
@TrewinR » 03 Aug '12, 10am
Outbreak of common sense at DECC as Ministers consider running a £2m publicity campaign for Green Deal [link]
@GreenAllianceUK » 03 Aug '12, 10am
We're thrilled: government prepares £2m Green Deal publicity campaign - response to our work @James_BG [link]
@GreenAllianceUK » 03 Aug '12, 10am
RT @SustMeme: U-turn good news on #GreenDeal: @DECCgovuk looks set to prepare £2M publicity campaign | @James_BG [link] @GreenAllianceUK
@FranWillby » 03 Aug '12, 10am
Surely not...@BusinessGreen says Gov is preparing £2m Green Deal publicity campaign!!! I hope it's true :) [link]
@FranWillby » 03 Aug '12, 10am
RT @LifeSizeMedia: Fran: Alisa said a while ago the Green Deal needs gd comms & now @BusinessGreen report DECC may do publicity U-turn! [link]
@LifeSizeMedia » 03 Aug '12, 10am
Fran: Alisa said a while ago the Green Deal needs gd comms & now @BusinessGreen report DECC may do publicity U-turn! [link]
@robwarren42 » 03 Aug '12, 9am
"@KnaufUK: Positive outcome from #Government on promoting #GreenDeal [link]" Great shows #GreenDeal key policy for long term
@AnnaChatburn » 03 Aug '12, 9am
MT: @EnergySvgTrust @BusinessGreen Government is preparing £2m Green Deal publicity campaign [link] #GreenDeal @PA_greenpower
@JamiePlotnek » 03 Aug '12, 9am
RT @harperga: Good to see gov listened to @FayeS_green's call for a marketing campaign for the Green Deal [link]
@futureclimate » 03 Aug '12, 9am
RT @KnaufUK: Positive outcome from #Government as it makes U-turn on promoting national communications campaign to promote#GreenDeal [link]
@damienpooley » 03 Aug '12, 9am
RT @jablite: Government prepares £2m Green Deal publicity campaign - 03 Aug 2012 - News from BusinessGreen [link]
@KnaufUK » 03 Aug '12, 9am
Positive outcome from #Government as it makes U-turn on promoting national communications campaign to promote#GreenDeal [link]
@carbonmastersuk » 03 Aug '12, 9am
RT @EnergySvgTrust: Latest news in @BusinessGreen indicates Government is preparing £2m Green Deal publicity campaign [link] #GreenDeal
@EnergySvgTrust » 03 Aug '12, 9am
Latest news in @BusinessGreen indicates Government is preparing £2m Green Deal publicity campaign [link] #GreenDeal
@AJCorner » 03 Aug '12, 9am
RT @carbonbrief: Multi-million pound communication plan for the Green Deal: [link]
@Alex_S_H_ » 03 Aug '12, 9am
Green Deal Promotion from the Gov't: [link]
@harperga » 03 Aug '12, 9am
Good to see gov listened to @FayeS_green's call for a marketing campaign for the Green Deal [link]
@carbonbrief » 03 Aug '12, 9am
Multi-million pound communication plan for the Green Deal: [link]
@TrustMarkUK » 03 Aug '12, 8am
RT @greendealschem: Exclusive: Government prepares £2m Green Deal publicity campaign [link] / #GreenDeal / #Greendealscheme
@greendealschem » 03 Aug '12, 8am
Exclusive: Government prepares £2m Green Deal publicity campaign [link] / #GreenDeal / #Greendealscheme
@EnergyForecast_ » 03 Aug '12, 8am
£2m marketing campaign for the Green Deal in the pipeline [link] Is it money well spent if it gets people to sign up?
@We_Save_Energy » 03 Aug '12, 8am
RT @James_BG: Government is preparing a national comms campaign for the Green Deal after all [link] industry delighted, but is £2m enough?
@AGENERGYUK » 03 Aug '12, 8am
RT @greendealschem: Exclusive: Government prepares £2m Green Deal publicity campaign [link] / #GreenDeal / #Greendealscheme
@DevonWind » 03 Aug '12, 8am
Government prepares £2m Green Deal publicity campaign [link] @businessgreen