02 Aug '12, 4pm

Corporate leadership and the power of a good story

Corporate leadership and the power of a good story

It has not, on the whole, been a good month for global political leadership. Commentators and NGOs were sharpening their knives even before the worlds’ heads of government – or rather, their deputies’ deputies – convened at Rio for an underwhelming Earth Summit. Meanwhile, the still-unresolved Euro crisis illustrates that even when the crisis at hand is more immediate, prevarication and delay can still seem more appealing than bold and potentially controversial measures to politicians faced with fearful electorates. The irony is that in shrinking from offering leadership, they start to look irrelevant to the people they represent. A dangerous development. But if we no longer expect politicians to lead, what about business? The bad news is that, as we saw in last months' column , GlobeScan’s global polling shows that the corporate world fares little better, with many consum...

Full article: http://www.greenbiz.com/blog/2012/08/02/corporate-leaders...

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