28 Apr '11, 10pm

News of Green Products' Demise Greatly Exaggerated

News of Green Products' Demise Greatly Exaggerated

Several folks have forwarded me the article from the New York Times last week , all but declaring the death of green products. Most of these emails have contained comments of concern, and more than a little nervousness. To all of you who are concerned, I kindly say, “hang on a minute.” To the New York Times I say, “shame on you.” (And I’m usually a pretty big fan of the Times.) The gist of their article is that sales of green products from conventional brands have tanked. The evidence they give is specifically in the cleaning products category, and they specifically cite sales of Clorox Green Works and a few S. C. Johnson products. The problem here is that the headline makes a sweeping claim, “As consumers cut spending, ‘Green’ products lose allure,” that’s not really backed up in the article. A few cleaning product brands’ sales being down does not constitute “all green p...

Full article: http://www.greenbiz.com/blog/2011/04/28/news-green-produc...

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