01 Aug '12, 11pm
Remember when Chik-fil-a sued a dude because he made an "eat more kale" t-shirt?
Photo: Ellen K For all of you poor souls who can’t tell kale and chicken apart (lord knows it can be difficult), your troubles may soon be over. Chik-fil-A , the country’s second-largest chain chicken restaurant (after KFC), is pressuring Vermont-based small-business owner Bo Muller-Moore to drop the phrase “Eat More Kale ,” which he’s been screen-printing by hand on T-shirts and selling online and at local farmers markets since 2000. Chik-fil-A claims the words — a statement in support of local agriculture and sustainable food — are too similar to its trademarked “Eat Mor Chikin ” ad slogan, and could cause confusion for its customers and “dilute” its English-challenged brand. The irony of this artificially inflated conflict is almost too rich to be true. In an ideal world, Chick-fil-A’s worries would be legitimate, since Muller-Moore’s goal is to promote healthy eating a...