28 Apr '11, 6pm

How could KFC say no to this adorable kid?

You gotta love 10-year-old Cole, who got into environmental activism after a second-grade school assignment (to "become an environmental activist" -- who knew it was this easy? Just get to 'em early and tell 'em to do it). Cole found out that McDonalds was sourcing its paper packaging from endangered forests in his home state of North Carolina, and mobilized his classmates to do a postcard write-in campaign urging the conglomerate to move to recycled products for the sake of N.C.'s forests. Cole partnered up with forest-backing nonprofit the Dogwood Alliance, met with McD's top brass, and actually got them to institute a change in policy. High on that success, Cole and his friends decided to take on KFC, which also gets its paper from a company willing to clear-cut endangered forests in the southern U.S. But it turns out the Colonel is a harder nut to crack than the clown....

Full article: http://www.grist.org/list/2011-04-28-even-an-adorable-chi...

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