28 Apr '11, 4am

Social Media Alters Medical Research Priorities - Care2.com (blog) #socialmedia

Social Media Alters Medical Research Priorities - Care2.com (blog) #socialmedia

The power of social media and the Internet can influence medical research priorities, according to a paper published in the scientific journal Nature . A case in point is a controversial multiple sclerosis treatment and demand for clinical trials in Canada. In 2008, Italian surgeon Paulo Zamboni came up with the theory that MS is not an autoimmune disease, as widely thought, but a vascular disease caused by vein blockages in the brain. His procedure to unblock those veins is called the “liberation procedure.” His small study and theory got little press or attention until activist groups in Canada took to the Internet in large numbers, forming more than 500 Facebook pages, groups, and events around the liberation theory, with tens of thousands of participants. Newspapers around the world followed the story and people with MS clamored for more information and access to the l...

Full article: http://www.care2.com/causes/health-policy/blog/social-med...

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