A new book explores fast fashion's deep environmental - and human - toll

mnn.com 30 Jul '12, 5am

A new book explores fast fashion's deep environmental - and human - toll

Image courtesy Barnes and Noble Fashion has always been a fickle thing, and one of the ways it has historically stayed in business is to change styles up every few seasons. In decades past, this worked to differentiate different time periods from one another and gave each generation the opportunity to create a defining (and in most cases, enduring) style statement. Back in the days when mothers wouldn't be caught dead in their daughter's clothes (and with small exceptions, vice versa), fashion designers were in the business of creating lasting and unique sartorial statements. But in the last 20 years, they seasonality, production cycles, and formerly orderly creative process that was fashion has pretty much been tossed out the window. With fast fashion chains like H&M, Zara, Forever 21, Joe Fresh, (and big retailers like Target and Kohl's getting in on the action), fashion...

Full article: http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs...

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@yatuwhunt » 01 Aug '12, 11pm
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