28 Jul '12, 12pm

Should Soda and Fast Food Giants Play Such a Central Role in the Olympic Games?

Should Soda and Fast Food Giants Play Such a Central Role in the Olympic Games?

Nicholas Heasman-Walsh /CC BY-SA 2.0 Yesterday London opened the Olympic Games in stunning fashion , spending a supposed $40 million on the show of a lifetime. And just in time for the Olympics, we're reminded what it's all about. I’m quite sure that these committed athletes didn’t pair their daily workouts with a hamburger, french fries, and a sugary soda. So why do fast food giants and junk food kings play such a role in the Olympic Game sponsorships? The Lancet recently criticized the disingenuous nature of such sponsorships in their paper Chariots of Fries (Thanks Marian Nestle for bringing it to my attention): The Games should encourage physical activity, promote healthy living, and inspire the next generation to exercise. However, marring this healthy vision has been the choice of junk food and drink giants—McDonald's, Coca-Cola, and Cadbury's—as major sponsors of th...

Full article: http://www.treehugger.com/corporate-responsibility/should...

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