27 Apr '11, 11am

Should Employees Play for Sustainability?

Should Employees Play for Sustainability?

These two activities, it turns out, might not be as far apart as business leaders may think. For companies trying to influence behavior, gaming mechanics are today’s hot trend. Is putting some points on a leaderboard the trick helping marketers motivate consumers to behave as they wish? Even though there is science behind the behavior and success to be found, game dynamics are a far cry from the silver bullet. Clear results from this trend are as hard to secure as the mayorship of the local diner. Foursquare, the trend’s poster child, is trying to distance the company from the concept . Not all companies can attach a game layer to their business plan, so what can game dynamics do for these companies on the path to sustainability? Many businesses may be better suited to turn persuasive practices on themselves as a way to push forward internal sustainability goals. A TechCru...

Full article: http://www.triplepundit.com/2011/04/employees-play-sustai...

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