27 Apr '11, 10am

Do you know who Newsweek named their No. 1 green company? You might be surprised...

Do you know who Newsweek named their No. 1 green company? You might be surprised...

Jennifer Berry contributed to this article. Oliver Campbell, Senior Packaging Manager at Dell, speaks during Fortune Brainstorm GREEN 2011. Photo: Jennifer Berry, Earth911 Last year Newsweek named Dell the No. 1 Green Company in America with a 100 percent ranking, but that didn’t mean Dell was going to sit back and ride the wave of good press and consumer goodwill. It went back to the drawing board to find innovated and interesting ways to continue its environmental stewardship initiatives. The Three Cs Dell’s stewardship starts with their Three Cs concept: Cube, Content and Curb . Cube refers to making the packaging smaller. Content has to do with using sustainable or recycled materials as much as possible for packaging. Curb means making package disposal as easy as throwing it into the recycling bin. “This is a real big one for people,” says Oliver Campbell, Senior Packa...

Full article: http://earth911.com/news/2011/04/27/dell-named-no-1-green...

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