27 Apr '11, 10am

business:

PARIS, France — Puma is in the midst of better understanding its effects on the environment by putting a dollar value on it impacts on nature. As an outgrowth of the PPR HOME initiative by Puma's parent company, PPR Group , the shoe and sportswear company is measuring its use of ecosystems and plans to determine its economic impact on ecosystem services, which is basically anything that nature provides: clean water, crops, soil formation, wildlife habitat, protection from storms, and more. Puma is looking at both the impact of its direct operations and its supply chain, and plans to issue an environmental profit and loss statement based on its findings. The company commissioned the help of Trucost and PricewaterhouseCoopers . Because the concept of ecosystem services covers such a wide swath, investigating one's impacts on ecosystems and also tying a value to those impacts...

Full article: http://www.greenbiz.com/news/2011/04/26/puma-publish-prof...

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