27 Apr '11, 9am

Interview: Kate Swan, COO Of Frog Design On The Consumer Life Cycle

Interview: Kate Swan, COO Of Frog Design On The Consumer Life Cycle

And this is a global issue. Kate had just returned from China working in the car industry. She reports that there are now 200 Chinese car manufacturers. “They must not of heard of economies of scale,” I laughed. “No,” she said, “I was missing the point.” She explained that these 200 companies were all starting with a clean design slate compared to Japanese, U.S. and European auto manufacturers. The design focus of these 200 Chinese companies was on how to design the “future car.” Their design questions were, “What would it look like if it didn’t use gasoline?” and ”How should the dash board and controls be designed if the focus was on integrating with the driver’s and passenger’s mobile technologies?”

Full article: http://www.triplepundit.com/2011/04/interview-kate-swan-f...

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