27 Jul '12, 1pm

What brands can learn from the growing impact of climate change

What brands can learn from the growing impact of climate change

Until recently, climate change remained an abstract concept to most Americans -- something that may have long-term consequences for the planet, but moving too slowly be a significant concern in their daily lives. Today, however, such sentiments may be beginning to change. As more and more Americans experience such events firsthand, they're beginning to make the connection between climate change and its growing impact. Natural disasters and extreme weather events such as high winds and rain storms, floods, droughts and heat waves are happening more frequently -- and with greater intensity. There's some evidence supporting Americans' change in attitude: A recent survey conducted by Yale and George Mason universities indicates that the vast majority of Americans agreed that climate change is making natural disasters and extreme weather events worse . More than a third of resp...

Full article: http://www.greenbiz.com/blog/2012/07/27/brands-learn-impa...

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