27 Jul '12, 9am

How to Sell Sustainability Within Corporate America

How to Sell Sustainability Within Corporate America

rounded up the skills sets needed in order to thrive in a sustainability-focused position. While expertise has value, the danger is falling into the jargon of sustainability, which is often a turn-off. While corporate America is guilty of diving into such cliches as “think outside the box,” “bandwidth,” “leverage” and “best practices,” this report’s findings reveal that the best practice is to avoid the word “sustainability” at much as possible. With sustainability leaders often the “new kid” within a company’s C-suite, the task at hand is not giving the WHAT about business, but the HOW in a language understood by all. In sum, no matter how knowledgeable one may be, collaboration leads to greater influence – not the deepest knowledge about greenhouse gas emissions or stakeholder engagement. This report’s respondents at a rate of 78 percent said they assumed expertise was m...

Full article: http://www.triplepundit.com/2012/07/selling-sustainabilit...

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