25 Jul '12, 9pm

Greenwashing 101: We have 1) made our bottle green and 2) printed recycling instructions on our boxes!

Greenwashing 101: We have 1) made our bottle green and 2) printed recycling instructions on our boxes!

OMG, look how environmentally friendly this company is. (Photo by voltageek .) Greenwashing is stupid and obnoxious. “Oh, we loovve the environment. We have 1) made our bottle green and 2) printed instructions on our boxes about how to put a can in a recycling bin!” Thank you, company! That is helpful and now I would like to give you money. And now the punchline: Greenwashing is actually more helpful for businesses than sustainable practices. From EnvironmentalLeader.com : The authors found symbolic actions have a higher impact on market value than substantive actions, when the company has higher [corporate social responsibility]-based assets. The study also concluded that a larger gap between symbolic and substantive actions has a higher positive impact on firm performance; and the more companies engage in both symbolic and substantive actions, the higher the value accumu...

Full article: http://grist.org/news/greenwashing-is-better-for-business...

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