25 Jul '12, 9am

Why Communication Should Be at the Heart of Any #CSR Strategy

Why Communication Should Be at the Heart of Any #CSR Strategy

Back to basics: the purpose of a CSR report The purpose of a CSR report is to communicate your efforts to the people who care about them – all those stakeholders. Yet, the most common complaint I hear from companies that write CSR reports is that after all that hard work, very few people actually read the report. One of the best ways to get a better reception to your report is to actually talk about the things that the people you hope will read the report – employees, investors, media , NGOs and customers care about. If you’ve talked to them about CSR strategy and their ideas show up in the report, I promise you, they will not only read the report, but share it on social media networks and maybe even blog about it. (We would!)

Full article: http://www.triplepundit.com/2012/07/communications-be-hea...

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