26 Apr '11, 11am

The Linguistic Landscape of Sustainability: Green Progeria

Of legitimate sustainability messaging, Blue Chip companies lead the way focusing on their ability and willingness to join forces with supply chain partners and customers. The linguistic meme of “together” and “collaborate” was common and often paired with the concept of being “innovative” in terms of Corporate Social Responsibility. The singular “we” (as corporation) was replaced with a collective “we” (as partners). Coupled with “innovation” “collaboration” points to the recognition that we are facing complex problems and that the answers are not yet known. The easy part of environmental sustainability is behind us.

Full article: http://www.environmentalleader.com/2011/04/26/the-linguis...

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