24 Jul '12, 4pm

In a brave new world, we write the rules, says this Stanford eco-critic:

In a brave new world, we write the rules, says this Stanford eco-critic:

“Eat this brand of yogurt and you’ll help save the planet,” the label on the carton intones. Um, really? Maybe not, but the stories we tell ourselves about our choice of yogurt, or soap, or hybrid car nonetheless say a lot about how we, as a society, view ourselves and our relationship to the world around us. Professor Ursula Heise, eco-critic in Stanford University’s English department, spends her days untangling these narratives. She looks at everything from that yogurt carton to the Book of Revelation, dissecting how words, language, symbols, and discourse influence how environmental science is communicated, how the science itself is done, and how societies seek solutions to problems such as mass extinction and climate change. Along the way, she says she’s found that some of our stories have become tired (i.e. the “end of the world” narrative first told in Revelation) a...

Full article: http://grist.org/climate-change/nature-revised-in-a-brave...

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