26 Apr '11, 8am

This is NOT your Parents' Environmental Movement

This is NOT your Parents' Environmental Movement

“Half rock tour, half environmental campaign,” Reverb is creating huge buzz from its Campus Consciousness Tours, which bring big name concerts together in partnership with colleges and universities across the country to promote youth education and mobilization around environmental issues. The tour uses a celebrity to draw and capture attention, as well as Facebook, Twitter, and Youtube to promote and market the events. While Reverb’s events generate excitement, and perhaps some real interest in change, Power Shift is developing and training the future leaders of that change. Started in 2007 as a conference bringing together over 6,000 young people from across the country for the “first national youth climate summit,” Power Shift has grown exponentially and this year they expect well over 10,000 participants. Again Facebook, Youtube and Twitter have played a crucial role in...

Full article: http://www.triplepundit.com/2011/04/environmental-movement/

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