26 Apr '11, 8am

Gillette Shaves Plastic From Packaging

Gillette’s new packaging for its Fusion ProGlide Power Razor reduces plastic use by 79 percent, according to packaging design company Burgopak USA. Burgopak and Gillette parent Procter & Gamble redesigned the razor packaging using fiber-based material from molded plant fiber company Be Green Packaging. The new packages reduce gross weight by 17 percent and improve pallet density by 16 percent. This was all achieved without any cost increase or detriment to the aesthetics of the pack, Burgopak said. Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills , and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing pa...

Full article: http://www.environmentalleader.com/2011/04/26/gillette-sh...

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