23 Jul '12, 2pm

New post: "Reclaim Your Wife": Advertising Leaps Back 50 Years hat tip: @FeministBreeder @bel__23

New post: "Reclaim Your Wife": Advertising Leaps Back 50 Years hat tip: @FeministBreeder @bel__23

I thought I’d been transported back into an episode of the TV series Mad Men when I saw bottle manufacturer Bitty Lab’s latest campaign. Over the past few days they tweeted the following message twelve times, telling new fathers to buy their bottles to “reclaim your wife.” This offensive marketing tactic presumes that a woman, or at least her breasts, belong to a man. It also attempts to create a false competition between the baby and the father, when the father should be supporting the mother in providing the best care and nutrition for her baby. In case there was any misunderstanding about their message, they alternated the “reclaim your wife” message with a second one specifically pointing out that competition. The tweets created an uproar on twitter, with many breastfeeding moms pointing out how offensive and inappropriate the tweets are. Others, like blogger Feminist ...

Full article: http://www.care2.com/causes/reclaim-your-wife-advertising...

Tweets

Search Beyond the PC: It’s Time to Mobilize: My wife and I haven’t watched TV in roughly two years, even though

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searchenginejournal.com 25 Jul '12, 6pm

My wife and I haven’t watched TV in roughly two years, even though we sit on the couch in front of the set for about an ho...