25 Apr '11, 9pm

John Rooks: Marketing should do more than just promote

John Rooks: Marketing should do more than just promote

Rooks came up with the idea for the White Bike project , a test run of an idea to place a bunch of bikes around Portland for use by anyone who knows the code that opens all the separate locks. He led the Soap's work to craft a long-term strategic plan for Clif Bar and its massive stakeholder engagement project with Interface, the global green carpeting giant. He tells me that his latest project, Authenticating Real , "measures the authenticity gap between what companies say and what they actually do in order to improve their business performance."

Full article: http://www.mnn.com/money/sustainable-business-practices/b...

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