25 Apr '11, 10am

On Innovation

Of particular interest were the comments of Chris Thoen, P&G’s Managing Director of External Innovation and Knowledge Management . Noting that P&G headquarters had long been considered “the Kremlin on the Ohio River” by outsiders seeking to partner with P&G, the former CEO A.J. Lafley had made it a priority for the company to reinvent itself by becoming the type of partner to others that the company itself wanted from its partners. Breaking down the “Not Invented Here” syndrome was a major if predictable challenge, and Thoen expressed the phrase “Proudly Found Elsewhere and Applied With Pride” as the counterpoint the company sought to embody. With 9,000 researchers, Thoen said that P&G probably could do anything it wanted internally — but not as fast, cheaply, or well as it could by reaching outside. And, in the disciplines of interest to P&G, there were 2 million experts ...

Full article: http://www.cleantechblog.com/2011/04/on-innovation.html

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