25 Apr '11, 9am

Why Lebron James' Latest Cause Marketing Campaign is a Bust

Why Lebron James' Latest Cause Marketing Campaign is a Bust

HP, Intel, and NBA mega-star LeBron James recently teamed up to produce an animated web series called The LeBrons . James says The LeBrons is meant to inspire kids and provide them with life lessons. The opening clip in the first episode highlights James claiming the show will address the life lesson “two wrongs don’t make a right.” The life lesson I learned is that The LeBrons lacks authenticity and contributes to the general overuse of cause marketing . Here are three of the wrongs with this campaign that don’t make a right: 1) Lack of credibility. The LeBron James brand has suffered in recent years with marketing blunders like “The Decision .” Additionally, the large tattoo on his back that says “chosen one ,” his nickname “King James,” and the fact that all four main characters in The LeBrons are LeBron are all indications that James is not wholly focused on altruism. ...

Full article: http://www.triplepundit.com/2011/04/the-lebrons/

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ecorazzi.com 25 Apr '11, 4pm

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triplepundit.com 19 Apr '11, 9am

There is a rapidly spreading virus called B1G1 (no relation to the H1N1) and far from being alarmed by its spread, people ...