20 Jul '12, 12pm

Crowd-Sourced Shell Parody Ad Now a Billboard in Houston

Crowd-Sourced Shell Parody Ad Now a Billboard in Houston

Greenpeace mounted a satirical billboard near Shell’s Houston headquarters featuring a family of polar bears branded with the slogan “You can’t run your SUV on cute. Let’s Go.”We chose this ad from the over 10,000 user-generated online submissions to ArcticReady.com, a web collaboration with Yes Lab designed to heighten awareness of Shell’s plan to exploit melting sea ice to drill for oil in Alaska. The site has been up for a month, but as the drill window has come closer users have flocked to the site, registering nearly 2 million pageviews in the past week. The site’s users have turned it into a global phenomenon (the Sydney Morning Herald called it “social media oil spill”), and after watching the traffic balloon to epic proportions, we decided it was time to say, “Thanks.” This Houston billboard was our way of taking such terrific online activism and placing it in the ...

Full article: http://www.treehugger.com/fossil-fuels/crowd-sourced-shel...

Tweets

Today, the world calls Shell | Greenpeace UK

greenpeace.org.uk 20 Jul '12, 10am

I telephoned the 0800 number displayed in your email and spoke to a very polite young American guy. His response to my que...

Who Needs Cute? A Jab at Shell & Arctic Drilling - @nytimesgreen: #tellshell #savethearctic #shellfail

Who Needs Cute? A Jab at Shell & Arctic Drillin...

green.blogs.nytimes.com 19 Jul '12, 7pm

Greenpeace A billboard in Houston mocks Shell’s enthusiasm for Arctic oil exploration. Royal Dutch Shell’s plan to drill i...

How To Write the Best PPC Ad Copy & Beat Your C...

searchenginewatch.com 20 Jul '12, 1pm

Understanding what motivates people and attracts their attention is extremely important. Therefore, it's important to crea...

Nefarious forces hampering Shell’s Arctic drilling include air, water, ice

Nefarious forces hampering Shell’s Arctic drill...

grist.org 18 Jul '12, 1pm

Yet another fake ad from the ArcticReady spoof site . Guys, I have some bad news. Shell’s attempts to drill exploratory we...

Great article on writing #ad copy - via @sewatch

searchenginewatch.com 20 Jul '12, 3pm

Understanding what motivates people and attracts their attention is extremely important. Therefore, it's important to crea...

Localizing Mobile Ad Campaigns: A Conversation ...

searchenginewatch.com 20 Jul '12, 9am

An ongoing battle cry in the world of mobile local search is how location targeting can boost performance and bring higher...