18 Jul '12, 1pm

Power play: Can utilities turn energy efficiency into fun and games?

Power play: Can utilities turn energy efficiency into fun and games?

Big Fan: Simple Energy rewards power-conscious consumers with unlockable achievements. Click to embiggen. At any given moment, Collin Faunce can see exactly how much energy he’s using in his house. When he turns on the dishwasher, his consumption spikes on the colorful head-up display on his computer monitor. If he and his wife, Erica, set the air conditioning just a few degrees higher, they can watch the dollars spared tick upwards in real time. They don’t have to wait for the monthly bill to understand their savings, and when a gadget siphons away precious energy, the Faunces can immediately identify the culprit. “After about a week or two [of using the program], I could figure out which appliances were using how much energy and kind of plan accordingly after that,” said Faunce. Welcome to our gamified future: where energy efficiency competes with Foursquare and Angry Bi...

Full article: http://grist.org/climate-energy/power-play-can-utilities-...

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