24 Apr '11, 8am

Can Packaging Boost Sales as Companies Strive for Sustainability?

However, does the marketing of this sustainable packaging overshadow the reality of the compostability of this product and the broader sustainable issues related to technology products? Will purchasing departments think about whether composting is available in the municipality they have Dell products shipped to? If the location does not have composting, then the purchasing decision is not reducing waste. Will the marketing of Dell products using this packaging overshadow this thought process? Additionally, will this sustainable packaging sway business consumers to Dell products and blind them from looking at some of the broader issues related to technology products such as energy efficiency, and improved business processes?

Full article: http://www.triplepundit.com/2011/04/packaging-boost-sales...

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