17 Jul '12, 7pm

How Not to Convince People to Go Green: Throw More Facts At Them (Video)

Simran Sethi (University of Kansas professor, all-around green star, and way-back-in-the-day TreeHugger TV alum) has a new talk from TEDx Cibeles that's more than worth the next 26 minutes and 17 seconds of your time. Titled "Why and how do we engage?" it covers a lot of ground, as the title hints at, but there's one particular theme that I think really deserves a careful listen, re-listen, re-re-listen, and then some contemplation. It deals with how people receive information and make decisions about that information—what forms of storytelling work best. Simran says: The way to make information relevant is not to ask people to think about or worry about something new—especially not something that's far away in time or space. The stories have to be close to us, emotionally or physically. Or, we have to displace what's already in someone's pool or worry. This approach is co...

Full article: http://www.treehugger.com/culture/how-not-convince-people...

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